2020 was a lot of things, but we like to call it the 'The Year of Video'. Video content increased by almost 50% in 2020 and it isn't slowing down in the new year. At the beginning of the year, online videos were projected to make up 82% of all consumer internet traffic by 2022. We are pretty sure that has increased.
Here are 5 video marketing strategies for 2021
1. Webinars will still be popular
People have adjusted to a life of virtual interaction and education, and we are sure to see these practices continue in 2021. Brands are encouraged to continue to connect with their audience through webinars.
2. More video search results
We've seen more videos at the top of Google search results. Other search engines are joining the club, which means that creating more video content to answer industry questions is essential in 2021. Being sure to use the best SEO practices and staying true to your topics important when creating video content.
3.Live Streaming will increase
The live streaming platform, Twitch, saw a viewership increase during 2020. Viewership grew to 5 billion hours watched between April and June alone. Pre-recorded video is still essential for your content marketing strategy, but live video seems to connect better with consumers and increases engagement and viewership.
4. Omnichannel Video Marketing
Platforms like Tik Tok and Instagram Reels has made cross-posting easy in the world of online video content. Consumers jump from multiple apps and sites to get the latest information, so brands are encouraged to understand their audience and use multiple platforms to share their message.
5. Investing in Video
80% of video marketers say video has directly helped increase sales, but video can assist with many of your business goals. Video can be a customer service tool, help with brand awareness and generating leads. Statistics show that 6 out of 10 people would rather watch online videos than television. In 2021 it is essential for brands to invest in a video content strategy and create multi-purpose video content to see an increase in their business.